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Course Overview

When it comes to moving on with your career and business you need a master plan that helps to highlight your value and your contribution. Your personal brand, your executive and online presence have tremendous impact on how you are perceived by others. In this interactive workshop you will learn the secrets of presence and personal branding and develop your own practical action plan.

Course Methdology

This training course is designed to be interactive and participatory. To maximize its effectiveness, the course relies on the use of video clips, individual and team exercises, and case studies and scenarios. Moreover, the course uses a mix of interactive techniques, such as brief presentations by the consultant and the participants. This is a hands-on training course using participants laptops and fast internet access provided by the hotel or by the customer if it is an inhouse course.

Course Objectives

By the end of the course, participants will be able to:
  • Develop a personal brand with confidence and credibility
  • Enhance looks and project a more professional presence
  • Examine the right communication style and flex it with the language of presence
  • Expand social networks and establish effective relationships at work and in social media
  • Develop global cultural awareness and become more sensitive to others
  • Maintain professional presence by periodically formulating more effective personal branding strategies

Target Audience

Executives and business professionals who want to project a positive image and distinctive personal brand and leaders who want to advance their career and differentiate themselves with their personal brand and presence.

Target Competencies

  • Substance
  • Personal Style
  • Physical Presence
  • Vocal Skill
  • Manners/Etiquette
  • Receptivity/Listening
  • Work Space
  • Online Influence

Course Outline

Developing your Personal Brand with Confidence and Credibility

  • Establishing a powerful personal brand and assessing strengths, competencies and sources of inspiration
  • Evaluate and evolve your personal brand over time
  • Evaluating your level of self-esteem
  • Demonstrating the principles of an affirmative attitude
  • Practicing the art of self-promotion
  • Distinguishing yourself with an authentic personal brand Case studies in personal branding success

The Look of Professional Presence

  • Identifying the principles of professional grooming
  • Critiquing your personal professional image
  • Distinguishing between appropriate and inappropriate business attire

The Language of Professional Presence

  • Understanding and managing your presence of mind
  • Making actions speak louder than words
  • Using effective body language
  • Identifying your personal communication style
  • Describing the importance and value of style flexing
  • Stopping the negativity loop and making people perceive your presence
  • Discovering the power of poise
  • Mastering business etiquette
  • Making presentations
  • Pitching with presence
  • The sound of intelligence and how to get it

The Social Context of Professionals Presence

  • Forging strong relationships
  • Understanding the pros and cons of perfectionism
  • Building trusting relationships
  • Discovering techniques for effective networking
  • Describing the importance of business etiquette to business relationships
  • Exploring the effective use of electronic and social media
  • Building a strong online identity to showcase your brand
  • Communicate your brand online with strategic tips for Setting up a website, becoming a blogger, and getting your brand connected on social media
  • Marketing your powerful personal brand
  • Reinforcing presence and personal brand with social and emotional intelligence

Global Dimensions of Professional Presence

  • Describing how lack of cultural awareness can compromise business
  • Identifying cultural differences
  • Learning how to be more sensitive to different cultures

Maintaining your Professional Presence

  • Creating shining moments with strategic shock value Inspiring people and building and motivating followership
  • Verbalizing the challenges you expect to encounter on your return to work
  • Accepting peer feedback and advice for the maintenance of your professional presence
  • Synchronizing your personal brand with your organization’s brand
  • Formulating strategies for maintaining your professional presence
Location & Dates
Call us at +971 4 430 8394